Does this sound like you?
Your organization joins Facebook, Instagram, LinkedIn or any number of social media platforms. Years go by. You get busy with other projects or maybe a pandemic happens. Long story short, the creation of content and general upkeep have fallen to the wayside. Don’t feel guilty, it happens all the time. Social media is difficult when you don’t have the resources or time to dedicate to righting the ship. We’ve seen this happen… a lot.
But not all is lost. There are a few steps you can take to get your organization back on track. And if you’re reading this and thinking, “Oof. I don’t have time for that either,” please contact us. We believe every organization should have the option of utilizing social media to spread their message and support the folks in our community.
Review How Your Social Media Looks Like So Far
Good ole Georgie said it best: “Those who cannot remember the past are condemned to repeat it.” Even when moving forward it’s important to look back and make note of the things you would prefer not to do again. Maybe you posted too much in the beginning and got burnt out. Maybe you relied too heavily on graphics or even selfies. Determine the things you would like to avoid so you can plan around them.
Also, make note of the things that performed well. If your engagement spiked when posting photos of staff, try working that into your strategy. Learn from your social media mistakes and keep marching along!
Check Out What Others Are Doing On Social Media
Imitation really is the best form of flattery. Take a look around your industry and determine which organizations are doing well and which are not. Focus on their engagements. Are people liking, commenting, or sharing their posts? Take a step back and look at their social media from a 30,000-foot view. Is it visually cohesive? Consistent? A variety of post types?
Make note of things you would like to replicate in your own social media. Then build a plan to execute those things. Do it in your organization’s voice and brand though. We want to imitate not steal.
Determine Who You Are As an Organization
It’s time to get introspective! This is a great moment to realign your organization around your mission and goals. You might sell a product or fundraise, but WHY do you do those things? Answer that question, then jump back into planning.
Develop a Look and Feel For Your Social Media
Now that you know what you plan to do and you’ve agreed as to why you’re doing it to begin with build out your look. How do you want to be perceived by social media passersby? Are you focusing on photos? Graphic heavy treatments? Lots of video? This is the makeover montage from your favorite high school movie. Now get out there and knock their socks off!
Do It Again! Do It Again!
The best part of social media is that it’s never finished. If you’ve gone through a social media renovation you’ll want to maintain that level. We do this by repeating everything discussed in this article. With any luck you’ll have fewer things to avoid and many more things you can improve upon!
Need assistance getting your social media back up to fighting weight?
Contact us and let us know you need help with social media. We are always happy to help!